Align Body & Mind

BUILDING A DIGITAL HOME FOR A GROWING BRAND

Chloe, a new and upcoming personal trainer based in a female-only gym in Newtownards, came to me looking for a new website to establish a strong and confident digital presence. As a personal trainer building her client base, she needed more than social media alone - she needed a central place where potential clients could clearly understand who she is, how she trains, and what she offers.

The website was designed to act as a professional first impression: approachable, supportive and reflective of the environment Chloe works in. Every decision focused on helping visitors quickly feel comfortable, informed and encouraged to take the next step.

CLEAR INFORMATION, NO INTIMIDATION

A key challenge was ensuring the website didn’t feel overwhelming or intimidating - something that can often be a barrier for women considering personal training. Services were clearly structured and explained in plain language, allowing visitors to understand the difference between one-to-one coaching, small group sessions and online support without confusion.

Alongside services, the site places strong emphasis on Chloe as a coach - her approach, values and personality. Testimonials are used to build trust and reassurance, helping potential clients see real experiences and outcomes before making contact.

A ONE-STOP SHOP FOR CLIENTS

The website acts as a central hub for Align Body & Mind - bringing together services, testimonials, social links and contact methods in one place. This not only strengthens Chloe’s credibility as a personal trainer, but also makes it easier for potential clients to move from discovery to enquiry.

By having a dedicated website, Chloe can confidently market herself online, share a single link across platforms, and ensure all key information is always accessible. The result is a scalable digital foundation that supports her growth as a personal trainer and helps turn interest into action.