BRANDING

Tilde

DATE OF COMPLETION

3rd May 2022

Purpose

This was part of a university Project for first year of IXD

Brief

I was asked to create a full brand identity for a bank targeted at the age demographic of 18-24.

Outcome

The final product included a full brand identity with an app prototype, a website landing page and a design guidelines sheet.

DESIGNED FOR A DITIGAL AGE

Tilde is a bank made for todays age. It is simple, it is straightforward and it is attractive. It has been designed fully to cater for younger people, with it's online capabilities and features it has everything a young person who is starting into finance would need!

When researching about banking in general I saw the footfall within brick-and-mortar banks was surprisingly low, due to the introduction and expansion of online banking through the past number of years - so this instantly told me to prioritise this bank to be mainly online for a sustainable and more cost effective way of banking.

SIMPLE AND EFFECTIVE BRANDING

To me, branding has to tell a story through imagery, colour, type or iconography. I knew for me to establish an emotional connection with the user, they would have to trust the brand, and for this, I thought my choice of the colour blue worked perfectly to express that honest and trustworthy sense within the company.

You can see my full step by step process here: Tilde Banking