Atlas - Client Management Platform for Personal Trainers
Project
Atlas
Role
Founder & Lead Designer
Date
2025
The Challenge
Personal trainers were managing clients across multiple disconnected tools - spreadsheets, messaging apps, notes, and payment platforms - creating fragmented workflows and high cognitive load. This led to inefficiencies in scheduling, poor visibility of client progress, and inconsistent communication. The core challenge was designing a unified system that reduced friction without overwhelming users with complexity.
The Solution
I designed a centralised client management platform that streamlined key workflows into a single, intuitive interface. Through user interviews and journey mapping, I prioritised features such as scheduling, progress tracking, and client communication. The solution focused on clarity and usability - simplifying navigation, reducing task steps, and creating structured flows that aligned with real-world trainer behaviours.
Visual Design
The Outcome
The final concept delivered a cohesive system that reduced administrative overhead and improved workflow efficiency for personal trainers. By consolidating tools into one platform, the design enabled better visibility of client data, more consistent communication, and a smoother day-to-day experience. The project demonstrated how thoughtful interaction design can transform fragmented processes into clear, scalable systems.
"The idea of Atlas would revolutionise how I conduct sessions with my clients, having a companion always on your side would take a lot of day-to-day stress away from admin tasks to allow me to focus fully on my clients."
Chloe, Female only Personal Trainer