EngravingNI - Bangor's oldest family-run engraving business.
Project
EngravingNI
Role
Lead Developer & Designer
Date
2023
The Challenge
Engraving NI was a long-established local business with limited digital presence and an outdated website experience. The existing platform lacked responsiveness, clear navigation, and modern usability standards, making it difficult for users to explore services or understand offerings online. The challenge was to modernise the experience without losing the trust and familiarity built over years as a local business.
The Solution
I designed and developed a responsive, brochure-style website focused on clarity, accessibility, and ease of use. The structure prioritised simple navigation, reduced unnecessary content, and introduced a clean visual system to improve readability. I also incorporated subtle interactive elements, such as animated testimonials and product exploration features, to enhance engagement while maintaining a straightforward user journey.
Visual Design
The Outcome
The final result delivered a modern, user-friendly platform that refreshed the business’s digital presence while preserving its established identity. The improved structure and responsiveness made it easier for users to navigate and engage with services across devices, helping expand the business’s online reach and appeal to a broader, more contemporary audience.
"Jonathon completely modernised our website while keeping the character of our business intact. The new site is clear, easy to use, and better reflects who we are. We’ve had great feedback from customers already."
Andrew, Engraving NI